When I was a kid, if my ol’ man saw me shaking too much salt on my dinner, he’d say, Are you trying to flavor it or preserve it? A little bit of salt is all it takes to flavor a whole lot of food.

The Suede Palace, the smallest portion of the Grand National Roadster Show, has been part of the event for only five years, but in that time the flavor of the nostalgic, traditionally styled hot rods and customs that fill this building has seeped into every corner of the GNRS, including the AMBR competition.

As always, the Suede Palace was organized by Alex Axle Idzardi and his wife, Celeste, who receive tons of help from numerous car clubs from all over the country. The vendors, clubs, ’stripers, bands, Trophy Girl contestants, spectators, and cars in Building 10 have turned Axle’s efforts into the coolest corner of the GNRS, flavoring the whole show and preserving traditional hot rodding.

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