Turtle Wax / Street Rodder Top 100 In Full SwingFor over a decade, STREET RODDER magazine has led the rodding industry with its coveted "STREET RODDER 10" program. Every year, our editors painstakingly search through hundreds of the nation's best rods to select their "STREET RODDER Top 10." One of the most prestigious honors in the industry, the "10" will now become the "STREET RODDER 100," based on the top 10 street rods at the top 10 events. This is a big leap forward for the world-renowned program, and it will have a powerful impact on the street rodding community.

"Having Turtle Wax on board will be a great addition as we embark on the next generation of STREET RODDER events," said STREET RODDER Editorial Director Brian Brennan. "The Turtle Wax brand resonates with our consumers and we're looking forward to a successful partnership."

STREET RODDER will be present at all of the top 10 events, selecting 10 significant vehicles at each show. The winning rods will then be pictured in STREET RODDER magazine and posted on the "Turtle Wax Presents the STREET RODDER Top 100" section of the STREET RODDER Web site. The candidates will grow to 100 throughout the year, and for the first time ever STREET RODDER fans will be able to vote in the 2007 STREET RODDER magazine "Street Rod of the Year." Turtle Wax will be there every step of the way, with branding on photos and profiles of all of the nominees.

"STREET RODDER Top 100" competitors will all receive custom jackets embroidered with both the STREET RODDER and Turtle Wax logos. Competitors will also receive free products from Turtle Wax to help keep their award-winning cars in top condition. The "Street Rod of The Year" winner will receive a custom trophy and championship STREET RODDER/Turtle Wax leather jacket. As in years past, the trophy and jackets will work as symbols for the enthusiasts who win them, glorifying their success and prominence in the 2007 competition.

Turtle Wax Presents the STREET RODDER Top 100 cars will be selected at the following events.

Syracuse Nationals, NY July 20-22 www.rightcoastcars.com
Goodguys Puyallup, WA July 27-29 www.good-guys.com
Goodguys Pleasanton, CA August 24-26 www.good-guys.com
Goodguys Joliet, IL Sept. 21-23 www.good-guys.com
Goodguys Ft. Worth, TX Oct. 5-7 www.good-guys.com