I bet most of us would love to claim a major hot rod parts manufacturer as part of our family. And who wouldn’t, really? Think of the connections and the resources, not to mention the potential discounts on parts. Yeah, you could build a really nice car, couldn’t you?

Make that have to build a really nice car. Along with great fortune comes responsibility, specifically the obligation to build a car worthy of promoting a business. Because that’s what the car would do; by dint of its owner’s association with the manufacturer, people would judge the company by the car. Make sense?

It sure does to Don Willette. His brother-in-law’s business bears his name: Art Morrison Enterprises. The fortunate part for Don is that quality comes natural to him. Case in point, this is his 1953 Chevy Bel Air. And it’s worthy of the suspension parts it bears.

Not that it always was, mind you. When he found the car, “It was in a field sunk to the rockers in the mud,” he notes. “It took two four-wheel-drive trucks to pull it out.” The quarters and trunk were near wasted, “but, as they say, it was all there.”

Don naturally replaced the antiquated suspension with an Art Morrison front crossmember kit and a rear four-bar setup. The front suspension employs Heidts Hot Rod Shop dropped spindles and a manual Flaming River rack. The rear suspension features a Ford 9-inch axle with a Strange Engineering limited-slip gear carrier and 31-spline axles. Both ends ride on Strange rebound-adjustable coilover dampers.

He devoted the remainder of the year to swapping a modest 283/TH350 combo and rewiring the car with a Painless Performance kit. “I did just the basics so it was safe and would go down the road,” he says. “I drove it to one event, hated it, and took it home and started over.”

He devoted the two years after that by thoroughly reconditioning the car. His friend, Jason Perkins, replaced the body’s rusty panels and nosed, decked, and otherwise straightened it. Another friend, Tacoma’s Ron Johnson and his sidekick, Chris, applied the Honda Galapagos Green and Chrysler Cool Vanilla acrylic-urethane paint.

The stalk sprouting from the floor suggests that Don did a bit more than merely make the car prettier. It tops a Long’s Machine and Tool sliding-rail shifter, a piece of incredibly heavy-duty hardware nearly exclusive to road racers and all but the hottest street cars. It’s because it mounts to another race-worthy piece of equipment, a Richmond six-speed transmission.

What warrants the transmission is an ’06 vintage LS2. Though created for Corvettes of the era, the 364-inch thumper came in a crate from Sunset Chevrolet. Street & Performance fabricated the harness necessary to command the fuel and spark systems. “They were really good to me,” Don observes. He built the accessory drive system from a combination of factory parts and his own and adapted the engine to the chassis with crossover mounts and a pair of Art Morrison Enterprises 1-7/8-inch headers. They feed a pair of Dynaflow mufflers vis-à-vis 2-1/2-inch pipes built by Mike Sader at American Auto & Muffler in Puyallup, Washington.

In the end Don built a car more than worthy of his brother-in-law’s equipment. In fact he admits he exceeded even his own expectations; had he known how well the car would’ve turned out, he once said, he would’ve stepped up to a completely new Art Morrison chassis.

Oh well. That’s why follow-up projects were invented.