BROADVIEW, IL, September 22, 2003 - Robert Bosch Corporation has upgraded its automotive Web site with a bold new look and eye-catching graphics, and made it easy to navigate and highly usable to find parts, support or information on Bosch automotive products or systems. The Web site, at www.boschusa.com, covers Bosch automotive parts and Bosch original equipment systems, and the site is segregated to make it easy to locate information in either the aftermarket parts or original equipment areas.
The site also highlights motorsports activities, Bosch corporate information, and the "Full Throttle Trivia Challenge" game which offers prizes for correct answers on Bosch trivia.
"We have made the Web site's Automotive Parts section a real resource for the aftermarket or the consumer. Included is information on Bosch alternators and starters, brake pads, diesel parts, filters, fuel pumps, ignition parts, oxygen sensors, spark plugs, spark plug wire sets, and wiper blades. Detailed product information and illustrations, a comprehensive "vehicle parts finder" and "where to buy" sections are included, plus announcements of special Bosch promotions," said Pam Krebs, Director of Advertising and Sales Promotion for Bosch.
"The vehicle parts finder is especially helpful for anyone looking for a specific part for a particular vehicle. Site users can easily identify the part and evaluate it right from the Web site. Our intent is to make life simpler and more productive for anyone, consumer or professional, using our Web site, and of course we promote our products at the same time."
"We invite consumers and everyone in the aftermarket to check out our upgraded Web site at www.boschusa.com. And don't forget to play the 'Full Throttle Trivia Challenge," she added.
Robert Bosch Corporation, a subsidiary of Robert Bosch GmbH, headquartered in Stuttgart, Germany, has for more than 115 years been committed to developing innovative products for the automotive industry. A global company, Bosch has earned a reputation as a quality supplier to both the automotive original equipment market and the automotive aftermarket.
Contact: Richard Moritz
Target Communications Inc.
(610) 279-1234
dick.moritz@targetc.com
Contact: Pamela Krebs
Robert Bosch Corporation
(708) 865-5585
Pam.Krebs@us.bosch.com