Turtle Wax Sponsors 2007 Street Rodder Magazine Top 100

Turtle Wax, the number one car appearance brand in the world, will be the 2007 presenting sponsor of STREET RODDER's coveted STREET RODDER Top 100 and Street Rod of the Year awards.

STREET RODDER has led the rodding industry with its coveted STREET RODDER Top 10 program for more than a decade. Every year, SRM editors painstakingly search through hundreds of the nation's best rods to select their STREET RODDER Top 10. One of the most prestigious honors in the industry, the Top 10 will now become the STREET RODDER 100, based on the top 10 street rods at the top 10 events. This is a big leap forward for the world-renowned program and it will have a powerful impact on the street rodding community.

"Having Turtle Wax on board will be a great addition as we embark on the next generation of STREET RODDER events," said Brian Brennan, STREET RODDER's editorial director. "The Turtle Wax brand resonates with our consumers and we're looking forward to a successful partnership."

STREET RODDER will be present at all of the top 10 events, selecting 10 significant vehicles at each show. The winning rods will then be pictured in STREET RODDER and posted on the "Turtle Wax Presents the STREET RODDER Top 100" section of the STREET RODDER Web site. The candidates will grow to 100 throughout the year and, for the first time ever, STREET RODDER fans will be able to vote for the 2007 STREET RODDER Street Rod of the Year. Turtle Wax will be there every step of the way, with branding on photos and profiles of all of the nominees.

STREET RODDER Top 100 competitors will all receive custom jackets embroidered with both the STREET RODDER and Turtle Wax logos. Competitors will also receive free products from Turtle Wax to help keep their award-winning cars in top condition. The Street Rod of the Year winner will receive a custom trophy and championship STREET RODDER/Turtle Wax leather jacket. As in years past, the trophy and jackets will work as symbols for the enthusiasts who win them, glorifying their success and prominence in the 2007 competition.

For more information about Turtle Wax, visit www.turtlewax.com.