GM Performance Parts has launched an online superstore that promises to simplify shopping for high-performance engines, parts and components. The site, www.gmperformanceparts.com, is the first OE performance parts site that actually allows consumers to purchase their hardcore hardware online, and have it shipped straight to their door.
One of the most onerous tasks of any engine builder is assembling the shopping list, and then actually buying the goodies. Days, sometimes weeks of planning, research and shopping are involved before the parts are laid out, ready to assemble. The GMPP website simplifies this process by providing enthusiasts with access to the most popular GMPP products on a trusted GM site 24 hours a day - 7 days per week.
Location, Location, Location
The old real estate adage, "location, location, location" applies equally when it comes to online shopping and buying. Whether a shopper is a discriminating enthusiast who knows what he wants or one who doesn't know where to start, the information needed to make the right choices is literally clicks away:
* Access to 38 genuine GM small block, big block and LS high performance crate engines
* More than 300 different part numbers available for sale in one place - engines, blocks, heads, cams, intake manifolds, accessory drives and dress-up parts
* Product search by category, name and part number
* Product information - complete description of each GMPP product
* Technical product information - dyno charts, tech specs, engine builds
* Pricing - GM's MSRP and access to dealer's retail pricing
Purchase Process that Actually Saves Time, Money!
Unlike many online shopping sites that refer consumers to a retailer for pricing, www.gmperformanceparts.com makes it simple to buy what you want, when you want it, and have it shipped to your door. After entering the site, a buyer can find the products they need simply by searching for it, or by clicking on the category (e.g. "LS") and scrolling through the list.
Each item can be added to a shopper's "cart." When ready to check out, shoppers enter their zip codes in order to locate the GMPP Authorized Centers nearest them. The site will list dealers that have all items in the shopping cart in inventory first, followed by others based on their distance from the shopper's location. After choosing the dealer they want to purchase from, the customer can check the dealership's retail pricing, enter billing and shipping addresses and select method of payment - including all major credit cards and PayPal. Products can then be shipped directly to the buyer's door, or, by picking up the products at their selling dealership, buyers can save on freight charges.
Dream it, Build it, Race it
For a closer look at GM Performance Parts products and to get some ideas, the www.gmperformanceparts.com homepage offers three sections designed to help visitors in their quest for performance:
* Dream It - We're in love with performance and power - we're enthusiasts just like you. Check out some of the dream cars of the GMPP team.
* Build It - We've got the parts, you bring the project. Before you build, choose an engine and check it out on the site's virtual engine dyno.
* Race It - If winning wasn't important; there'd be no need for a checkered flag. Get advice from six-time NHRA Pro Stock Champion and GMPP sponsored driver, Warren Johnson.
GM Performance Parts Promise
GM Performance Parts crate engines undergo a 50-hour, full-throttle engine dynamometer validation; requiring that the engines perform from peak horsepower to peak torque. And if that's not enough, GMPP installs crate engines in its own engineering vehicles for ongoing testing and continuous improvement. It's that commitment to quality and durability that allows General Motors to back GM Performance Parts crate engines with a 24 month / 50,000 mile warranty (whichever occurs first). All GM Performance Parts components carry a 12 months / 12,000 miles warranty.