Genuine Hotrod Hardware has given old school hot rodding a brand new look and feel on its newly redesigned website, GenuineHotrod.com. Genuine Hotrod Hardware, a Summit Racing-owned mail order company specializing in hot rod lifestyle products and automobilia, revamped its website to include a full online catalog with enhanced shopping tools and personalized customer service features.
"The ultimate goal of the site redesign was to make it easier for our customers to find what they want," Steve Cope, Genuine Hotrod Hardware Merchandising Manager, said. "As much as we think our customers will appreciate the new look of the site, we know they'll love the improved navigation and customer service options, which are designed to make their shopping experience pleasant and successful."
The new GenuineHotrod.com features a bold new look, which combines crisp, vivid photos with nostalgic, retro graphics. A rotating homepage banner informs customers of the latest news. Direct links to sale items, new products, and Genuine Hotrod Hardware exclusives put featured products just one mouse-click away.
Shopping at GenuineHotrod.com is easier than ever. A newly reorganized top navigation bar with product departments makes searching for items quick and simple. The site also includes larger product photos, multiple product images, and 360 degree views, so customers can purchase with confidence.
Genuine Hotrod Hardware customers can personalize their shopping experience with new "My Account" and "Wish List" features. The "My Account" option enables shoppers to track their order status, view their order history, and check out with one click. The "Wish List" feature even allows browsers to create a wish list to share with family and friends or to bookmark items for later purchase.
To take the new GenuineHotrod.com for a spin, go to http://www.GenuineHotrod.com.
Owned by Summit Racing Equipment, Genuine Hotrod Hardware is a leading direct mail and Internet retailer of hot rod lifestyle products, including collectables, decorative items, apparel, tools, and nostalgia items. Established in 1968, Summit Racing Equipment offers the world's largest selection of high performance automotive parts and accessories via catalogs, Internet, and Retail Super Stores. The company is headquartered in Tallmadge, Ohio with retail locations in Tallmadge, Ohio; Sparks, Nevada; and McDonough, Georgia.