American Shifter Company, home of the world's largest selection of shift knobs, has expanded its offerings with their industry-first Custom Laser Engraving option.

"Even though we have a large selection of every kind of shift knob imaginable, our customers have been asking for even more options", says Justin Smith, Marketing Director at American Shifter Company. "So we thought for the new year it would be cool to put a design-your-own custom shift knob option on the website for all our customers. We just launched it a couple weeks ago and already the orders are pouring in."

American Shifter Co.'s Custom Shift Knob Builder is incredibly easy to use - simply pick a shift knob, choose their pre-designed graphics or upload your own artwork, and you're done. "Our design team pulled out all the stops and came up with some first-rate artwork. Our most in-demand designs range from custom shift patterns to biohazard signs - with dozens of categories to choose from, we've got something for everyone."

"Or you can make it even more customized. We put up an option where you can choose your own text - many of our customers have already designed their own shifters with their name, or their car's nickname or make and model, or even their catch phrase. Or, if customers want it even more customized, they can send us their own artwork and we'll get it made."

With the Custom Shift Knob Builder, American Shifter Company gives you exactly what you want. All the shift knobs are laser engraved on high-impact resin in-house by ASC's design team and colored by hand. It's also much more economical than some of the other shift knobs on the market - "Customers will save money and get a one-of-a-kind product!" says Mr. Smith.

American Shifter Company's shift knob builder is easy to use - go try it out at www.AmericanShifter.com/Engraver.

For more information visit www.AmericanShifter.com.