Every now and then, a project appears that is such a natural, it makes you wonder, “Why didn’t I think of that?” Keith Confer’s phantom 1940 roadster pickup is just such a vehicle. Confer’s truck is causing a sensation wherever it appears, and since the design looks so “right,” some people may not appreciate just how much planning and hard work it took to get that result. Let’s take a look at the long, arduous process Confer went through to make this truck such a hit.
Confer’s drawing shows some...
Confer’s drawing shows some of the major modifications needed to change the stock ’40 truck into a roadster pickup.
Every project starts with an idea. Ford stopped making roadster pickups in 1934, but Confer had long wanted to bring the styling cues used in the early ’30s roadster pickups to the ’40 truck, which is much more curvaceous. Confer has a knack for drawing and rendering, and this helped a great deal while he was in the planning stages; it’s always best to work extensive projects out on paper before any metal is cut. While the basic idea of whacking the roof off of a ’40 pickup and adding a roadster-style cowl and windshield may seem straightforward, “the devil is in the details” and Confer put a huge amount of time and effort into getting the details just right.
Here you can see the specific...
Here you can see the specific areas of the truck cab that will be cut, and where the replacement panels will go.
The ’40 pickup body has a distinctive beltline, and one of the keys to making this truck so visually smooth was making sure this line flowed in an unbroken manner from one end of the truck to the other. This is perhaps the key element that makes the design seem so unified.
Not only is the cab of the truck modified, the bed, hood, running boards, and fenders were all seriously tweaked too, and getting all the proportions to be harmonious from end to end was a major undertaking. It’s easy to move shapes and lines around, and to change proportions, but it’s much more difficult to make the end result look better than the original, and Confer took on the additional challenge of making it look like a design that Henry Ford himself would have approved.
Here’s the plan for the whole...
Here’s the plan for the whole truck. Note the beautiful, unbroken flow of lines from one end to the other.
With the design worked out on paper, the modifications to the cab were the first priority. Confer removed the roof and cowl top, and scratch-built a roadster-style cowl. He chose the DuVall-style windshield for a ‘36 roadster, and in this case, the cowl was built to match the curve of the windshield. The dashboard is completely fabricated from scratch, and picks up some styling cues from a ’32 Ford roadster.
New door tops were fabricated to continue the sweep of the front cowl opening, and to seal off the doors where the deleted side windows were. The ’40 truck has a single bodyline on the hood sides, but at the cowl, it splits into a double line, and while Confer had the doors apart, he made new doorskins that continued the single belt line in the hood through the door area. Confer made the doors thinner, too, more in the style of a true roadster door. Confer stretched the body behind the doors about 5-1/4 inches to sweeten the design, as well as generating some always-appreciated interior room for the driver and passenger.
Here is Keith Confer making...
Here is Keith Confer making the first of hundreds of cuts. You’ve got to have courage at this point.
A new back panel was made with a straight bodyline to replace the arched bodyline on the original. Now, the rear bodyline matches the flat front end of the bed. Inside the body, new metal was shaped to make sculptured upper panels to cap the areas that would be finished with upholstery. Confer used the hammerforming process to make many of these panels.
The cab was channeled over the frame 1 inch, and completely new floors were built. Planning ahead (which is always a good idea with a roadster), Confer arched the floor panels slightly so that if rainwater ever got inside the cab, it would run off to the side rather than puddle in the middle. In the end, only about 25 percent of the original sheetmetal from the cab was used.
Confer and his helpers are...
Confer and his helpers are just getting ready to lift the stock roof off the cab. He can’t turn back now.
The pickup bed was shortened 5-1/4 inches in front (to match the amount that the cab was lengthened) and 3-1/2 inches in the rear, to make it more proportionate. The bed was raised 3/4 inch to make the rolled top edge line up exactly with the beltline on the rest of the truck, and a completely new steel floor was constructed.
The hood required extensive modifications, too. It was sectioned 1 inch in the rear to line up with the top of the cowl, since it was lowered 1 inch when the body was channeled, and he sectioned it 2 inches in the front to give it a more graceful look, with a slight taper. Extensive reshaping was required at the front of the hood to make everything fit together smoothly.
Here’s the cab with the roof...
Here’s the cab with the roof removed. You can see the great possibilities here, along with just how much work lies ahead.
All of the fenders were carefully reshaped, too. The trailing edge of each wheel opening was given a more graceful, swept-back line, by forming panels from new sheetmetal, and welding them into place. This is one of those details that just looks so right that many people may not notice the change at first.
In the rear, underneath the tailgate, a custom stainless steel spreader bar was fabricated, which mounts two original ’37 Ford passenger car taillights.
The grille is a Bob Drake ’40 Standard passenger car casting, and it is one of the few items on the truck that was not modified. The headlight rings, lenses, and buckets are a mix of original ’39 Ford parts and Bob Drake reproductions.
The rear panel of the cab...
The rear panel of the cab was removed and almost completely replaced with new metal.
The extensive bodywork rests on a beefed-up stock frame, with a Heidts tubular control arm front end (equipped with airbags), and a Chassis Engineering parallel leaf 8-inch rearend, powered by a warmed-up 327 Chevy engine coupled to a Turbo 350 transmission. Confer hand-fabricated a slick cover for the top of the engine that has styling cues from the famous Greer-Black-Prudhomme dragster from the ’60s.
Confer spent 10 years building this fabulous project, doing just about all of the work himself in his home shop, including the painting. Confer’s father, and two of Confer’s friends, Rick Boyd and Chris Knieper, helped with some of the tasks, and Confer’s mother lent a hand with the upholstery. All in all, it’s a magnificent piece of work.
(Editor’s note: Look for the final feature on this incredible phantom pickup in an upcoming issue of STREET RODDER. —B.B.)

The corners of the rear panel...

The corners of the rear panel are retained, and the center is being replaced with new metal.

The arched bodyline on the...

The arched bodyline on the rear panel is replaced with a straight bead to match the top of the bed.

The body is lengthened 5-1/4...

The body is lengthened 5-1/4 inches, and Confer fabricated new panels to fit behind the doors.

The body is channeled 1 inch,...

The body is channeled 1 inch, and the floor panels are all made from new metal.

The top edges of the cab were...

The top edges of the cab were completely made from new metal. Note the wooden buck used for the top rear corners.

Looking at the bottom of the...

Looking at the bottom of the cab, you can see the custom-made hump for the transmission, and the reinforcing beads and channels.

Now we’re makin’ some progress....

Now we’re makin’ some progress. The cowl is completely scratch-built, and a DuVall windshield for a ’36 roadster is snugly fitted into place.

The bed sides were shortened...

The bed sides were shortened 8-3/4 inches by removing a section from the middle.

Here the cab and bed are fitted...

Here the cab and bed are fitted onto the frame. It’s starting to look pretty good.

The hood needed major reconstruction....

The hood needed major reconstruction. Here you can see the top split from the bottom skirt.

Here the hood sections have...

Here the hood sections have been re-joined together.

The hood was sectioned 1 inch...

The hood was sectioned 1 inch at the rear, and 2 inches at the front. It took a lot of special care to get everything aligned at the nose.

With a little bodywork and...

With a little bodywork and primer, the hood looks great. The grille is a reproduction item from Bob Drake—one of the few parts on the truck that is un-modified.

Confer made a sketch for an...

Confer made a sketch for an air cleaner cover with the look of the famous Greer-Black-Prudhomme dragster scoop from the ’60s.

Here’s the buck Confer made...

Here’s the buck Confer made to help shape the cover.

Here he’s doing a layout for...

Here he’s doing a layout for the cover, using the manifold, carbs, filters, and distributor to make sure it fits everything properly.

The panels are shaped and...

The panels are shaped and tack-welded together, neatly covering the carbs and filters on the Edelbrock carb/manifold.

Notice how the rear of the...

Notice how the rear of the cover conceals the top of the distributor; very clean.

Another custom underhood item...

Another custom underhood item is the fan shroud. Notice the Art Deco–styled mounts; a unique feature indeed.

In this view, you can see...

In this view, you can see how stylish the cover is in its new home atop the engine.

Looking at the front of the...

Looking at the front of the truck in bare metal, you can see the fine fit and finish everywhere.

This view really gives you...

This view really gives you a sense of just how well proportioned the truck is.

The look is just as sensational...

The look is just as sensational from the rear corner, and the stance just doesn’t get any better. Look for an article on the finished truck in the next issue.