Each year the National Street Rod Association provides space to those companies debuting new products to the aftermarket, and then groups them into three different pricing categories: Up to $200, $200 to $1,000, and Above $1,000. The items are judged and only one winner is crowned in each category and, as a result, the Best New Product award from the NSRA has become a highly coveted title to obtain. The products submitted are also judged for the Best New Safety award, and only one winner is declared in that division, too. More than 150 new products were entered this year and, besides the winners, STREET RODDER is showcasing some of the interesting items that rodders will want on their ride.

Best New Safety Award

Electric Push-Button Emergency Brake

Originally designed to help disabled veterans apply the emergency brake in their vehicles, the E-Stopp unit makes setting your e-brake as easy as pushing a button. The system, which works with a flexible, mount-anywhere cable, will work with most existing systems or can be used in custom applications, too.


Up To $200 Category Winner

LED Rearview Mirrors

A 4-inch round, stainless steel peep mirror head houses seven superbright red LED bulbs that activate only when the turn signal is used. The base allows the mirror to be mounted anywhere on the car, with the wiring running inside the chrome arm.

United Pacific Industries

$200-$1,000 Category Winner

VHX Series Direct-Fit '40 Ford Instrumentation

Celebrating their 25th anniversary in 2011, Dakota Digital released this direct-fit gauge package for '40 Fords this year. The system uses lit needles, backlit faces, and highly visible LCD message centers to relay info to the driver in a package that fits directly into the gauge opening in a '40 Ford. Other VHX gauges are available for other applications, too.

Dakota Digital

Above $1,000 Category Winner

Tru Trac System

This is a one-man trolley load/unload and securing system for enclosed trailers. Made from extruded aluminum, the system allows a single operator to secure and load/unload their vehicle in an enclosed trailer without having to be in the vehicle or the trailer (no more climbing out the window!).


Coyote 5.0 Front Runner

In an ultra-compact serpentine belt system for the Ford 5.0 Coyote engines, Vintage Air has created a way to not only neatly cradle a power steering unit and an air compressor unit, but also use machined aluminum pulleys while retaining Ford's alternator and water pump location.

Vintage Air

Streamline Air Cleaner

The Streamline group of air cleaners from Billet Specialties come in two oval sizes (12 and 15 inch) as well as a 14-inch round design. Available in either a raw ready-to-finish or powdercoated satin black finish, these billet aluminum air cleaners fit standard four-barrel carb designs and feature an easily replaceable filter element.

Billet Specialties

Tech T Vega-Style Steering Box

Made in the United States, the Tech T steering box combines the tried-and-true Vega-type steering configuration with smooth needle-bearing design with new fluted styling and a chrome finish. The box features all new components, including castings, internals, and seals.

Flaming River Industries

'41 Ford Center Grille

The hard job of finding good parts for your '41 Ford just got easier with Alumicraft's debut of their TIG-welded, extruded aluminum center grille. Designed with the correct recessed top plate on the back for proper hood latch assembly, the grille will soon have matching fender grilles to go along with the center grille.

Alumicraft Street Rod Grilles

Continental Two-Barrel Air Cleaner

In homage to the Hi-Speed Power Equipment air cleaners of the '50s (the ones used on the custom Andy Kassa Deuce Coupe), O'Brien has reproduced the look but with a base that works with "modern" 4-bbl carbs with a 5-1/8-inch neck, as well as with a washable filter element. An adaptor ring allows them to work on older carbs with smaller necks.

O'Brien Truckers

Ford Flathead V-8 Starter

Combining vintage looks with contemporary performance, the Vintage-Torque starter fits '32-51 Ford V-8 applications and does so with 50 percent less weight than an OE starter. Plus there is 75 percent more torque than a stock starter, and they also offer a barrel-type cushion drive for high-compression engines.

Powermaster Performance

F-1 Shock Mounts

These highboy front shock mounts are designed to mimic the original '48-51 F-1 pickup shock mounts, which are perfect for any fenderless '28-34 Ford highboy (or custom application) and are made from forged steel. They come in two lengths: 5.5 and 6.5 inch.

Bob Drake Reproductions

'49-51 Mercury Disc Brake Conversion

Satisfying hot rodders' needs for simple solutions, ECI offers this bolt-on disc brake conversion for classic '49-51 Mercurys. It bolts to stock spindles using stock hubs, but utilizes a 12-inch rotor with new big GM calipers and comes with all necessary brackets and hardware.

Engineered Components (ECI)

Billet Throttle Assembly

Offering matching pedal covers for manual and automatic applications, this product comes in a gray or black hard anodized finish. The inserts in the upper and lower throttle arms are removable (and customizable) and the assembly has universal applications.

Clayton Machine Works

Old-School Straight Kit

Known for their steering columns, ididit's latest is a 36-inch straight (no-tilt) column that can be cut to any length, plus a collapsible floor mount and underdash mount all packaged together in one kit for the home builder.


TorqStorm Billet Supercharger

Made from 6061 billet aluminum, this centrifugal supercharger is capable of supporting 500 hp and uses a ceramic bearing system to increase durability. It also has its own self-contained oil supply, eliminating the need for oil feed lines.

Accelerated Racing Products

Nostalgia VT Gauges

Set up with a chrome pointer, convex glass, and a raised center accent ring, the U.S.-made Nostalgia VT gauges include the sending units and come with a five-year warranty. (Note: the gauge panel featured is for display purposes.)

Classic Instruments

1955 Chevy Two-Door Sedan Body

Available in a '55 (or '57) Chevy hardtop or convertible configuration, the steel bodies from Real Deal Steel and sold through Woody's Hot Rodz are amazing. The bodies come with the doors and trunk pre-fit and hung, and all of the front end sheetmetal is part of the $16,700 package. You can set these up as a Gasser or as a restored cruiser-your choice!

Real Deal Steel

Woody's Hot Rodz